Experience

Design professional with 10+ years of
in-house and agency experience.

Creative and detail-oriented creative professional with more than 15 years of experience driving impactful design strategies and fostering innovation across diverse industries, including tech, wellness, and CPG. Proven track record of conceptualizing and executing compelling brand experiences and delivering measurable results. Excels in fast-paced, collaborative settings.

Currently a Freelance Designer

Previously:

Nuzest USA (Remote)
Senior Graphic Designer &
Global Email Marketing Manager

June 2016 — May 2024

As a designer and global email marketing manager, I am passionate about creating engaging content that enhances the customer experience and drives results. With a focus on lifecycle marketing, I strive to build strong relationships with customers at every stage of their journey, from acquisition to retention.

By leveraging data and insights, I develop targeted campaigns that speak to the unique needs and interests of each audience segment. Through thoughtful design and copy, I aim to delight customers and inspire action. I have a proven track record of delivering high-impact campaigns that drive engagement, conversion, and revenue.

• Design all promotional and content email (not including automated flows / drip) campaigns leading to an average of $100,000 in revenue per quarter, directly attributed to email marketing activities.

• Create monthly top, middle, and bottom of funnel offers to attract new customers, encourage repeat purchases, and increase average order value.

• Design landing pages and corresponding static and video digital ads for promotional offers.

• Design lead generation assets, including ebooks, gated landing pages, opt-in pages, and brand giveaways leading to a net gain of an average of 13,000 new leads quarterly.

• Design social media graphics including infographics, GIFs, and carousels.

• Design and manage production of printed sales collateral such as brochures, sales sheets, coupons, branded promotional items, apparel, trade show booth, signage, and retail end caps.

• Design motion graphics and edit videos for ad placement, design sales presentations for wholesale team, update graphics and product renders on website, and provide branding direction for web development team.

Amanda Daniels Creative
Owner / Designer

June 2016 — December 31, 2021

As a full-time freelancer, I offered the following creative marketing services to a dedicated set of clients, including tech companies, e-commerce companies, and nonprofits:

• Built solid client relationships through strategic advisement and creative leadership to help them achieve marketing goals.

• Spearheaded comprehensive marketing campaigns for a broad spectrum of clients, including tech firms and nonprofits, enhancing brand visibility and engagement through innovative design and digital strategies.

• Directed end-to-end project management for diverse initiatives, from branding to digital transformation, achieving exceptional outcomes by leveraging Adobe Creative Suite.

SkyRocket Group — Erie, PA
Director Marketing and Communications

December 2014 — June 2016

• Directed development and implementation of integrated inbound marketing and communications strategies for tech industry clients, driving brand awareness, and lead generation.

• Oversaw content marketing, social media, email marketing, and lead
  nurturing efforts, leveraging storytelling to engage audiences and drive conversions.

• Fostered strong client relationships through effective communication, proactive problem-solving, and genuine curiosity.

RainEater Wiper Blades — Erie, PA
Director of Marketing

November 2013 — April 2014

• Led all marketing activities, including branding initiatives, sponsorship management, event coordination, and digital marketing campaigns, resulting in increased brand visibility and market share.

• Implemented new branding standards to enhance brand consistency and positioning in the market.

• Managed social media channels and paid advertising campaigns to drive traffic and generate leads.

• Managed junior creative, contractors, and vendors.

Zurn — Erie, PA
Graphic Designer

September 2006 — October 2013

• Designed print and digital assets, including catalogs, brochures, print advertising, sales presentations, internal communications, and e-learning materials, maintaining brand consistency and visual integrity.

• Managed content creation and editing for internal newsletter, enhancing employee engagement and communication.

• Designed rapid e-learning courses and managed online training platform.