Identity, Branding, &
Packaging

Art Direction & Design

Silver Panda is a local formulator of small-batch mushroom tinctures and extracts with a cult following and a wildly charismatic founder. I was brought in to develop a visual identity and packaging system that would match the brand's offbeat charm.

I paired Prater Sans, a typeface with a slightly irregular, irreverent touch, with Prater Script, which has a spontaneous, hand-written feel. This combination allowed us to lean into the founder’s personality—playful but grounded.

To further differentiate the labels, I created custom backgrounds inspired by the colors and textures of the fungi used in each tincture.