Identity, Branding, and Packaging
Art Direction & Design

Silver Panda is a local formulator of
mushroom tinctures and extracts.

I wanted the packaging for these tinctures to have as much personality as the creator himself. I ultimately chose Prater Sans for its slightly irreverent and handwritten feel and Prater Script as the perfect complement.

The backgrounds suggest the colors and textures of the fungus contained within the elixirs themselves.